Initialization: ViewAR positioned since 2011 with INDOAR product for indoor AR-guided tours, while Zappar, an XR platform, focused on end-to-end camera strategy.
Customers: Vienna Technical Museum chose ViewAR for AR-guided tours. Zappar caters to large brands.
Development User Experience: While ViewAR provides a CMS and SDK for customization, Zappar furnishes beginner to advanced coders with robust tools like advanced scripting editor.
AR Experience: ViewAR excels in indoor navigation, remote assistance and IoT. Zappar specializes in content creation, facial tracking, and world tracking.
Opt for ViewAR for AR-led indoor navigation, remote assistance, and IoT solutions. Zappar should be your choice for holistic camera approach with advanced content creation and tracking capabilities.
Comparison
ViewAR
Zappar
Founded/Experience
2011, Austria
Over 12 years of experience
AR Offerings
AR solutions with self-service portal/SDK,customer/employee experiences, INDOAR for AR-guided tours,Industrial AR suite
XR platform & creative studio, ZapWorks for AR content creation, management & publishing
Uses Matterport Model API for spatial data, CMS system for promotional messages, service AR app
Drag-and-drop mechanism for AR experience creation, advanced scripting editor, beta version of mobile web support
Industry Recognition
Recognized for INDOAR – an indoor navigation tech
Considered leader in AR space
Support
Multiplatform support, web-browser support
Zappar App on iOS & Android, integration with Sketchfab’s 3D model library
Customization
Maximized customization flexibility for experienced developers
Experience adjusted based on coding capabilities: expert to beginner
Key Partnership
Matterport, Omnia
Sketchfab
What Is ViewAR and Who’s It For?
ViewAR, a ground-breaking Austrian company founded in 2011, revolutionizes reality through top-notch AR solutions. With features like a self-service portal/SDK for individual customizations, visual recognition for user localization, and the utilization of Matterport Model API for spatial data, ViewAR caters to a wide array of industries seeking to boost processes and amplify both customer and staff experiences.
The company’s primary product, INDOAR, is aimed at creating immersive experiences in vast physical spaces – from ensuring seamless guided tours in large-scale venues like the Vienna Technical Museum to facilitating optimal indoor navigation and object-relevant information provision in real-time. They also provide remote assistance, product visualization, and Industrial AR suite for digitally-twinned locations.
Pros of ViewAR
Innovative solutions like self-service portal/SDK and INDOAR for custom indoor experiences
Partnerships with renowned companies like Matterport and Omnia
Provides Industrial AR suite including step-by-step instructions and remote assistance
World-recognized for largest indoor navigation system
Cons of ViewAR
Requires strategic partnerships for innovative expansion
May be too technically advanced for some companies
What Is Zappar and Who’s It For?
Zappar, a definitive leader in the XR arena, incorporates camera strategies into AR solutions, catering to content creation, management, and publishing. With over 12 years of experience under its belt, Zappar enhances brand engagement, loyalty, and conversion rates through its XR technology, along with boosting productivity.
The Zappar solution is universal, accommodating users across different domains like Packaging, Retail, Learning & Development and Marketing, and places a premium on inclusivity with Accessible QR code for the blind or partially sighted.
Pros of Zappar
End-to-end XR experience with applications in various fields
An inclusive product catering also to blind and partially sighted users
Powerful toolset, ZapWorks, for creating effective AR experiences
Supports both mobile app and mobile web AR experiences
Cons of Zappar
Much of its increased engagement, memorability, connection relies on the brand’s existing popularity
May require tech-savvy users for more advanced features
The Final Showdown: ViewAR vs Zappar
In the exhilarating battle of augmented reality platforms, the frontline contenders are ViewAR and Zappar. Each platform brims with unique capacities, but who wins the tug-of-war?
AR Application Developers
For the seasoned AR developer seeking maximum customization flexibility, multiplatform support, and web-browser compatibility, ViewAR is an unparalleled choice. Its robust SDK, coupled with a simplified CSS styling feature, places it in pole position.
Beginner Coders and Intermediate Developers
For the coding novices and intermediate developers, the clear victor is Zappar. Its user-friendly, drag-and-drop mechanism fosters easy AR creation, while its advanced scripting editor caters to those with a moderate coding knowledge pool.
Creative Studios and Marketing Pros
Creative studios and marketing professionals seeking an advanced XR platform that aids in end-to-end camera strategy should incline towards Zappar. It’s a definitive game-changer offering escalated engagement rates, brand loyalty, and conversion rates.
Industry 4.0 and IoT Pioneers
If you’re innovating in the domains of Industry 4.0 and IoT, your trailblazer is ViewAR with its industrial AR suite. It propels remote assistance, OT data visualization at digital twin’s locations, and spatial data integration.
In the clash of AR Titans, Zappar empathizes with beginners and marketer’s perspectives while ViewAR aligns with experienced developers and IoT revolutionists. However, both platforms successfully endeavor to unfold immersive AR experiences.
Logan Bellbrook
Content writer @ Aircada with a knack for nature & AR/VR/XR. Blogging the intersection of tech & terrain.
