When comparing ZapWorks and Blippar, the preferred choice largely depends on users’ specific needs. For no-code, low-code AR content creation and diverse tracking options, choose ZapWorks. However, for partnerships with major brands and innovations in AR, choose Blippar.
Key Differences Between ZapWorks and Blippar
- ZapWorks offers no-code, low-code, and custom-code options, while Blippar’s major selling point is its no-code AR creation tool, Blippbuilder.
- ZapWorks presents diverse tracking options including world tracking, image tracking, and face tracking, whereas Blippar’s unique features include facial recognition API and location-based AR technology.
- ZapWorks is leveraged for AR content creation, with specific training for impactful AR experiences, while Blippar, besides content creation, also focuses on AR publishing.
- Blippar is recognized for its partnerships with key brands and innovation in AR; however, it faced financial trouble and insolvency proceedings in the past. On the contrary, ZapWorks has a sound financial record but has faced criticism regarding its user experience and creative limitations.
| Comparison | ZapWorks | Blippar |
|---|---|---|
| Type of Solution | AR Ecosystem / Creative Suite / Designer / Studio / AR SDKs | AR Content Creation and Publishing |
| Key Features | World Tracking, Image Tracking, Face Tacking, Ability to create AR Experiences using ZapWorks Studio | AR Content Creation, Facial Recognition API, Car Recognition and Location-based AR |
| User Experience | Offers User-friendly AR experience, However, negative reviews related to lack of certain features and difficult usage | Transitioning from AR experience creation to SaaS platform for AR creation |
| Key Use Cases | Product Visualisation, Mini-games, Volumetric Video, Avatars, Digital Content Over Products, Print & Packaging, Enhancement of Classroom Learning & Training Programs | AR Product Launches, AR Game Triggered by Packaging, Visual Search Engine using AR |
| Partnerships / Clientele | Leading brands for product prototyping, driving innovation, impacting sales & marketing efforts | GSK, Porsche, Jaguar Land Rover, PepsiCo, Cadbury, L’Oréal, Procter & Gamble, etc |
| Financial Status / Funding | Various Pricing Models for Personal, Business, Educational Use, and App Embed | Raised $5 Million in Pre-Series A Round in 2021, emerged from insolvency in 2019 |
| Recognitions / Awards | Globally used for creating engaging AR content | Recognized as a Business Innovator by Bloomberg, Most Innovative AR Company by Fast Company in 2018 |
What Is ZapWorks and Who’s It For?
ZapWorks is an AR ecosystem offering a creative suite that includes a designer, studio, and AR SDKs. Its tools enable designers, developers, and marketers to create WebAR experiences with no-code, low-code, and custom code options. The company’s offerings are specifically targeted towards professionals aiming to prototype products, drive innovation, and make an impact in sales and marketing efforts with the help of AR technology.
Additionally, the platform is also utilized in the field of education, enhancing classroom learning and training programs through engaging AR content. Depending on the feature set required, ZapWorks offers varying pricing for personal, business, and educational usage.
Pros of ZapWorks
- User-friendly interface
- Offers no-coding requirement
- Efficient object tracking
- Enterprise-scale AR deployment options
- Offers cloud-based AR experiences creation with ZapWorks Studio
Cons of ZapWorks
- Sub-optimal user experience cited by some critics
- Possible restrictions on certain industry standard formats
- Some features like world tracking and cylindrical tracking for WebAR reported to be limited
What Is Blippar and Who’s It For?
Blippar, the UK’s first tech unicorn, specializes in AR content creation and publishing. Recognized on CNBC’s ‘Disruptor 50’ list and as the Most Innovative AR Company by Fast Company in 2018, Blippar aims to push the boundaries of AR by focusing on more complex and purposeful projects rather than just light-hearted fun ones.
Its product range includes augmented reality systems, content creation tools, and a design studio. With partners such as Porsche, Jaguar Land Rover, and Procter & Gamble, Blippar aims to provide its AR services to forward-thinking businesses across the globe.
Pros of Blippar
- Recognized globally for its innovative stance in AR content
- Partnerships with major brands across various sectors
- Provides free-to-use AR creation tool, Blippbuilder
- Focus on purposeful and complex AR projects
Cons of Blippar
- Faced financial instability, filing for insolvency in 2018
- Experienced ownership changes and restructuring
The Final Verdict | ZapWorks vs Blippar: An Authoritative Comparison
As AR/VR creators and avid tech enthusiasts read through myriad technologies, a constant dilemma remains. ZapWorks or Blippar? Here, we assess the crucial verdict.
For Designers, Developers, Marketers
Choose ZapWorks.With its tech-forward features, you can effortlessly produce WebAR experiences with varying levels of coding, from no code to custom code. Be it world tracking for product visualisations or face tracking for realistic, feature-rich facial animations, ZapWorks caters to the exacting standards of this audience. It also offers comprehensive training for impactful AR experiences, revenue-driving branding solutions, and priority support.
AR Content Creators
Opt for ZapWorks, the favored tool globally for AR content creation that’s priding itself on simplicity and efficiency. Import 3D models, characters, scenes with ZapWorks Studio, Mold AR experiences with no coding requirements. While powerful tools such as the Natal AR content tool offer unparalleled ease, future releases promise an even broader scope for tailored content creation.
Big-Brand Collaborators
Blippar is your preferred technology. Backed by a strong history of partnerships with illustrious global brands like Porsche, Jaguar Land Rover, and PepsiCo, Blippar orchestrates AR experiences of substantial magnitude and class. Seamless integration with varied platforms shifts from AR experiences to a dependable SaaS platform for AR creation, dealing with sizeable projects, beyond fun or frivolous pursuits.
Innovators & Visionaries
Embrace Blippar. As the UK’s first tech unicorn, it continually redefines boundaries with innovations like the world’s first AR product launch. Despite mounting financial trouble, resilience and constant innovation have cemented its place among the globe’s disruptors and influential AR companies.
In a nutshell, ZapWorks wins on user-friendly AR experiences, fruitful for designers and content creators. Blippar outshines in the realm of high-powered collaborations and groundbreaking AR innovations. This decisive verdict equips you to make the informed choice.
