For immersive virtual tour creation, CloudPano is ideal for realtors and photographers seeking customizable branding, hotspot navigation, and a simple three-step process. Matterport stands out with its digital twin models and advanced AI platform, perfect for those needing descriptively detailed 3D models.
Key Differences Between CloudPano and Matterport
Creation Process: CloudPano requires no coding, providing a simple three-step process, while Matterport creates detailed 3D models using advanced AI.
Branding Options: CloudPano offers customizable branding options. Matterport does not emphasize this feature.
Price: CloudPano has three tiers: Pro, Pro Plus, and Enterprise. Matterport pricing depends on “Active Spaces” and differs between Free, Starter, Professional, Business, and Enterprise plans.
360° Video Chat: Available in CloudPano, with support up to four participants per call, not emphasized in Matterport.
3D Models: Matterport specializes in creating 3D digital twin models, an option not available in CloudPano.
Security: Matterport offers best-in-class security and customer data protection standards.
Comparison
CloudPano
Matterport
Product Offering
Software for creating & publishing virtual tours
All-in-one platform for 3D space capture, creating digital twin models
360º Virtual Tour Creation
Yes, via any 360º camera or app
Yes, using 3D cameras, 360° spherical cameras, lidar cameras, or mobile devices
Pro ($19/mo), Pro Plus ($33/mo), Enterprise (from $100+/mo)
Varies with features across Free, Starter, Professional, Business, and Enterprise plans
Google Street View Integration
Yes, provides walkthrough experience within Google Maps & Google My Business listing
Yes, 3D models are publishable on Google Street View
Verticals Served
Real Estate and Photographers
Multiple, from individuals to enterprises
Mobile Experience
Viewer responds to smartphone movement
Entire experience achievable through smartphone
What Is CloudPano and Who’s It For?
CloudPano is a powerful, code-free virtual tour creation software, designed primarily for realtors and professional photographers. It lets end users craft 360° virtual tours swiftly via a three-step process – capture, create, and publish, supporting live video chat with clients. A static logo, hotspot navigation, and other customization features enhance the tour experience. CloudPano notably hosts an interactive 360° view that responds to smartphone movements, lending itself perfectly to realtors, photographers, VR entrepreneurs and marketers who aim for a dynamic, immersive tour rendition.
Pros of CloudPano
No coding needed, retains website domain
Supports live video chat with clients
Enterprise level integrations like realtor.com, Zillow, Apartments.com
Offers Google Street View Virtual Tours, benefiting local SEO
Option to white-label virtual tours
Cons of CloudPano
Limited to four participants per video chat call
Google analytics and embedded media require additional customization
Requires CloudPano mobile app or a 360º camera for capturing
What Is Matterport and Who’s It For?
Matterport is an all-in-one platform for 3D space capture, transforming physical spaces into 3D models, aimed at industries such as real estate, construction, and tourism. Through its artificial intelligence platform, ‘Cortex’, Matterport offers comprehensive tools to capture and navigate digital spaces with an impressive degree of detail. An ideal asset for individuals, smaller ventures, or larger enterprises, Matterport is a disrupter in the realm of immersive 3D environment creation.
Pros of Matterport
All-in-one platform for 3D space capture; creates digital twin models
Offers 3D cameras, 360° spherical cameras, lidar cameras
Cortex AI platform for processing 3D scans, identifying objects, creating walkthrough
Flexible pricing plans to suit various business size and needs
Compliant with security and customer data protection standards
Cons of Matterport
Charges based on “Active Spaces”
Limited professional scanning services based on subscription plan
Hardware accessory Matterport Axis™ sold separately
CloudPano or Matterport – The Ultimate Confrontation
Given the complexities and the potential of both CloudPano and Matterport, one might wonder where to pledge their allegiance. The answer, however, highly hinges on the specific set of needs that one exhibits.
Tech-Savvy Realtors
If you’re a tech-savvy realtor looking for marketing tools within a budget, CloudPano with its three-tier pricing starting from $19/mo would be an ideal selection. With it, you can create highly immersive 360° tours, embed them on your website, and even integrate with real estate platforms like realtor.com and zillow.
Professional VR Architects
Matterport is a beast for anyone dealing with extensive 3D modeling. With features like Dollhouse Views, Measurement Mode, and object identification AI, Matterport turns real spaces into digital twins with frightening accuracy, optimal for VR architects.
Aspiring VR Entrepreneurs
For aspiring VR entrepreneurs, who are aiming for versatility and a strong start, CloudPano offers you tools to turn any smartphone into a 360° camera, and it even comes with tips on starting your own virtual tour business.
Large Scale Enterprise
Enterprises hunting for a comprehensive all-in-one solution would find Matterport to be the way forward. With options for custom app development and integration with existing workflows, Matterport’s features are designed to improve engagement and optimize security.
In a nutshell, if you seek an affordable, flexible, and functional solution, CloudPano checks most boxes. However, for larger projects requiring intricate 3D modeling and a more robust feature set, Matterport trumps its competition.
Tiffany Brise
Content writer @ Aircada, patiently awaiting a consumer AR headset that doesn’t suck.
