For developers seeking easy integration and cross-platform support, EasyAR stands out with its ability to generate high-precision 3D models and auto-generated avatars. However, for brands focusing on marketing engagement across social platforms, Camera IQ provides simplified AR creation, customizable AR experiences and interactive virtual product try-ons.
Key Differences Between EasyAR and Camera IQ
Application focus: EasyAR emphasizes application development and AR software, while Camera IQ centers on enhancing marketing engagement with AR effects on social platforms.
Integration: EasyAR offers API access with cross-platform support. Camera IQ integrates with Facebook, Instagram, Snapchat, TikTok and more, simplifying AR creation.
Key Features: EasyAR provides high-precision 3D models, auto-generated avatars, and AR Cloud Image Recognition. Conversely, Camera IQ offers real-time previews, interactive shopping experiences, and virtual product try-ons.
Pricing: EasyAR’s pricing starts at $39/month, offering a free trial. Camera IQ does not specify its pricing, but has raised over $14 million in funding towards product development, marketing, and sales.
Comparison
EasyAR
Camera IQ
Field of Expertise
AR platform for application development, digital animations
AR development platform for enhancing brand engagement
Key Features
Relocalization, persistant AR content, AR Cloud Image Recognition, target management.
AR effects used within Effect House, real-time previews, proprietary analytics.
Platform Support
iOS, Android, Windows, macOS
Facebook, Instagram, Snapchat, TikTok
Pricing
$39/month, free trial
Ratings/Reviews available for enterprise and developers
Integrations
API access
Ratings/Reviews
Founded
2012, China
2013
Key Provisions
SenseMARS software platform, AR Cloud Image Recognition, AR Configurator, AR Measurement
Templated AR experiences, 3D tools
AR Experience
Enables AR experiences in large spaces
Creates interactive shopping experience and virtual product try-ons
Pros
Cross-platform support, easy integration, accurate AR features
Enhances product launches, brand affinity, increases conversion probability by up to 250%
Cons
Unfeasible pricing, lack of optimization, limited web support
Requires growth acceleration, increased funding for sales, marketing and product development
Ease of Access
No coding needed for AR app development
No coding required for creating AR experiences
What Is EasyAR and Who’s It For?
EasyAR is an augmented reality platform for application development and digital animations, founded in 2012 in China. It’s aimed at developers looking to build AR applications on different platforms like iOS, Android, Windows, and macOS. Featured with relocalization, persistent AR content, and cloud-based image recognition, EasyAR connects underlying tech with downstream AR applications in retail, education, medical, and other industries.
Pros of EasyAR
Cross-platform support
Easy integration
Accurate AR features
No coding needed for AR app development
Cons of EasyAR
Unfeasible pricing
Lack of optimization
Limited web support
What Is Camera IQ and Who’s It For?
Launched in 2013, Camera IQ is an AR development platform offering robust support for brands to boost engagement via AR effects. It’s designed for businesses looking to enhance their brand engagement in the realm of music, beauty, and media industries amongst others. From Cartoon Network to Republic Records, many brands have amplified their consumer engagement methods via Camera IQ.
Pros of Camera IQ
Support for major platforms like Facebook, Instagram, Snapchat, TikTok
Boosts product launches, brand affinity and consumer engagement
3D tools and real-time previews
No coding required for AR experiences
Cons of Camera IQ
Requires growth acceleration
Highly dependent on funding
Decoding the Best for You: EasyAR vs Camera IQ
As AR enthusiasts seeking to optimize your digital output, the decision between EasyAR and Camera IQ should align with your unique ambitions. Here’s our opinionated verdict made for you.
AR Developers and Creators
For developers immersed in building versatile AR apps, EasyAR’s SDK is an unmatched asset. Its cross-platform support, highly accurate AR features, and affordability streamline the process. Yet, the limited web support and less efficient optimization can be hurdles.
AR Game Makers
Working on a top-notch AR game? Camera IQ, with its high-impact AR effects and interactive templates provides an edge. The downside is a narrow user base, which restricts the game’s reach.
Brand Marketers
For marketers seeking immersive customer experiences, Camera IQ’s scalable AR campaigns are invaluable. It boosts engagement rates and conversion probabilities by 250%. However, the platform’s success is heavily reliant on social media traffic.
AR Solutions in Education and Industry
EasyAR unveils dynamic verticals in education and industry with its AR-enabled solutions. However, its challenging pricing model could deter small-scale businesses or educational bodies.
In summary, EasyAR thrives in developing robust AR apps, despite some optimization issues. Conversely, Camera IQ excels in crafting vivid AR experiences, yet its reach is limited to social media. Choose wisely, aligning with your project’s intent and audience expectations.
Patrick Daugherty
Content writer @ Aircada. Merging AR expertise with a love for late-night gaming sessions.
