Giraffe 360 is a subscription-based service offering a proprietary camera for real estate agents to create high-resolution photographs, floor plans, and virtual tours. The service includes AI image processing, cloud storage, and tailored subscription packages with no extra cost for unused services. Giraffe360, founded in 2017 and based in Australia, works with over 1000 brands in 30 countries. The company’s main competition includes professional photographers and Matterport. In 2019, Giraffe360 subscriptions grew by 800%, with plans for further growth in 2020.
For those seeking alternatives to Giraffe 360, options include Matterport, 3DVista, Kuula, and Leica.
Matterport
Presenting Matterport, an all-in-one platform offering a technologically advanced process of turning real-life spaces into digitally-twinning models. The processed scans result in highly interactive, detailed 3D simulations of the environment, enabling users to delve deep into the representation of their physical spaces.
Matterport Top Features
All-encompassing technology, incorporating 3D cameras, lidar, 360° spherical cameras, and mobile devices for comprehensive scan processing.
Provision of dynamic suite of features including DollhouseViews, MeasurementModeViews, GoogleStreetView options, GuidedTours, Tags, etc.
Applications of AI platform ‘Cortex’ for object identification, walkthrough creation, entity blurring and image conversion.
Cortex’s capability to extract the best photos/videos and deliver accurate measurements of the scanned area.
Professional scanning services available with coverage in an expansive range of 200-700 cities.
Data protection in compliance with the best-in-class security standards.
Matterport Offerings
Benefits
Integrated APIs and SDKs
Allows custom app development, creation of unique 3D experiences and easy integration with existing workflows
Matterport Axis™
An affordable, motorized mount for smartphones enhancing ease of use and precision
Publication of 3D model
Ability to publish on platforms such as Google Street View, VRBO and Realtor.com
Matterport Limitations
Although Matterport advances the concepts of scanning, 3D modeling and augmented reality to impressive lengths, it is not without shortcomings.
Accuracy of the models lies within 1% of reality, which, though high, does suggest the presence of a small margin of error.
“Active Spaces” pricing structure may be complicated for some users to understand or properly leverage.
Hiring professional technicians for 3D scans may be an additional expense for some users.
Matterport Pricing
With a range of plans, Matterport offers flexible pricing tailored to the needs of its diverse user base, ranging from individuals to large enterprises. Pricing is now based on “Active Spaces” and variations in features across Free, Starter, Professional, Business, and Enterprise plans.
Matterport Use Cases
Use case 1: Real Estate Marketing
The interactive 3D models created by Matterport can serve as an essential tool in real estate marketing, providing detailed virtual tours that go beyond just images or video.
Use case 2: Construction and Architecture
In the field of construction and architecture, the high-resolution 3D scans can offer critical data for precise measurements, enabling rapid prototyping and planning.
Use case 3: Tourism and Hospitality
Matterport’s immersive 3D mapping technology can revolutionize the tourism and hospitality sector by providing detailed virtual walkthroughs of destinations and accommodations.
3DVista
Introducing 3DVista, a user-friendly yet powerful platform that offers unlimited virtual tours with a one-time payment. Known for its unique features, it delivers superior 3D and virtual reality experiences across multiple industries.
3DVista Top Features
One-time payment for unlimited virtual tours.
Stitcher panorama system with manual and automatic stitching.
Integrated hosting service for faster, smoother tours.
Animated and Live Panoramas for an interactive user experience.
Complete control over 3D models, lighting, shadows, animations, and textures.
Innovative e-learning and training features, including quiz cards and scoring systems.
Feature
Benefit
E-learning and Training tours
Converts virtual tours into interactive learning and testing tools
Discovery hotspots
Guides users to key points of interest within the tour
3DVista Hosting Service
Promotes ease of sharing with one-click upload and embed links
3DVista Downsides
Lack of free access or trial period.
May require technical understanding for advanced features.
The one-time payment might be high for some customers.
3DVista Pricing
3DVista distinguishes itself with a one-time payment model that grants unlimited access. Suitable for users seeking long-term solutions without recurring billing.
3DVista Use Cases
Use case 1: Architecture and Engineering
3DVistas’s detailed control over 3D models and textures provides professionals with nuanced visual simulations of buildings or constructs for improved design understanding.
Use case 2: E-Learning and Training
Render your virtual tours into dynamic education tools. 3DVista’s e-learning features, including quizzes and reports, enhance learning experiences.
Use case 3: Marketing
3DVista helps marketers create interactive virtual tours that can captivate audiences and deliver profound brand narratives.
Kuula
Established in 2016, Kuula is a Los Angeles-based company that specializes in high-quality virtual tour creation with 3D 360 tours, offering a rich and seamless user experience.
Top Kuula Features
High-grade Virtual Tour creation with 3D 360 tours.
VR integration, unlimited hotspots, Matterport, and Floorplan/Dollhouse integration.
Aimed at enhancing user engagement via easy sharing, player customization, and embedding capabilities.
Optimized player settings for an incredibly fluid experience on mobiles and in VR.
Compatible with a wide range of camera models, including 360 camera, DSLR, and 3D software.
User Base
Catering to the needs of a multitude of photographers and businesses globally.
Images & Views
Over 10 million panoramic images uploaded with more than 1 billion views.
Custom Branding
Allows you to use your own domain name and design for better brand promotion.
Kuula Limitations
User profile customization needs improvement.
Restrictions in place for non-members to “love” images.
Kuula Pricing
The starting price for a Kuula subscription is $20 per month. The company also offers a free trial to acquaint new users with its functionalities and unique features.
Kuula Use Cases
Real Estate
Kuula brings real estate destinations to life using its 3D 360 tours. Real estate professionals can leverage its seamless integration of exterior and interior views to impress potential buyers.
Digital Marketing
Marketing professionals can use Kuula’s easy sharing and embedding features to maximize engagement with consumers by offering them interactive 3D images on various social platforms, websites, or Google My Business Listings.
Hospitality
In the hospitality sector, hotels, and resorts can set themselves apart by providing virtual tours of their facilities via Kuula, enriching the overall customer experience.
Leica
Meet Leica, the trailblazer championing digital heritage preservation via the creation of digital twins, diversifying the realm of 3D graphics and modeling. Driven by innovation and sustainability, this powerhouse is a key player in the industry.
Leica Top Features
Leica BLK2GO PULSE – A first in the industry scanner that creates colorized point clouds.
Innovative Surveying Solutions – Strategy to help businesses grow and elevate their competencies.
Leica Pegasus TRK Neo – A trailblazer in autonomous and intelligent operations.
Microhub – The world first, offering 4D time-lapse and 100% spatiotemporal correlation.
DM6 M LIBS – A two-in-one solution that revolutionizes microstructure analysis.
Feature
Benefit
GeoMx Digital Spatial Profiler
Resolving tissue heterogeneity and complexity
Highly scalable, automation-enabled platform
Efficiency in work processes
EZ4 W
Worlddidac Award 2016 recognized educational stereo microscope
Leica Disadvantages
With innovation, comes limitations. Here’s a brief overlook:
Lack of disclosed pricing strategies might make decision-making tricky.
Some features may come off as overly technical for laymen users.
Leica Use Cases
Use Case 1: Digital Twin Creation
With Leica’s innovative surveying solutions, businesses in construction, real estate, and urban planning are equipped to create and utilize digital twins for smoother operations.
Use Case 2: Tissue Complexity Resolution
A boon to the medical industry, Leica’s GeoMx Digital Spatial Profiler enables doctors to better analyze and understand tissue complexity.
Use Case 3: Educational Sector
EZ4 W, an award-winning stereo microscope, takes students’ learning experiences up a notch, making Leica a worthy asset in the educational sector.
Grant Sullivan
Content writer @ Aircada and self proclaimed board game strategist by day, AI developer by night.
