When comparing Gravity Jack and Zappar, Gravity Jack showcases a longer history and specific augmented reality advancements, targeting ambitious developers and global enterprises. Zappar, however, offers comprehensive AR solutions for various domains, and is preferable for creators seeking user-friendly tools and accessible AR experience creation.

Comparison of Gravity Jack and Zappar

Key Differences Between Gravity Jack and Zappar

  • Establishment: Gravity Jack is one of the oldest AR tech companies in the US, since 2009, while Zappar has 12 years of AR experience.
  • Technical advancements: Gravity Jack holds seven AR and computer vision patents and created a skydiving simulator app, while Zappar developed an Accessible QR code for the blind and partially sighted.
  • Tools for coders: Zappar’s ZapWorks Studio provides drag-and-drop mechanism and scripting editor for AR creation, suiting all coder levels. Gravity Jack seems to cater more to higher-level programming.
  • Target audience: Gravity Jack has served government bodies, automotive manufacturers and gaming companies, while Zappar helps multiple domains such as Packaging, Retail, Learning & Development, Marketing, Tours etc.
Comparison Gravity Jack Zappar
Established Year 2009 2010
Experience in AR Over 12 years Over 12 years
Clientele 300+ clients across industries including NASA, Intel, Ford, Dell, Samsung, Lockheed Martin, Department of Defense etc. Big brands across multiple domains like packaging, retail, learning & development, marketing, tours, etc.
Company Model Agency Service Model XR platform & creative studio
Company’s Vision Connecting users globally through gameplay, connecting underserved communities to global economy, connecting digital to physical world. Increase in engagement, memorability, connection, brand loyalty, conversion rates & productivity with XR.
Unique Offerings AR game ‘War Tribe of Binyamin’, seven AR and computer vision patents, crowdsourced machine learning datasets for language translation ZapWorks for creating AR experiences, accessible QR code for the blind & partially sighted, drag-and-drop mechanism for AR creation, introduction of world and facial tracking.

What Is Gravity Jack and Who’s It For?

Founded in 2009, Gravity Jack graces the tech scene as a remarkable name in the Augmented Reality (AR) world. Pioneering object detection with machine learning and owning seven AR and computer vision patents, this US-based company has consistently served over 300 clients including behemoths like NASA, Dell, and Ford. Fluidly incorporating AR and AI in their creations, they are hailed as one of the oldest mobile AR agencies in the U.S.

This powerhouse is aimed at clients seeking to tap into AR’s power across industries, from automotive manufacturing to gaming. They’re preparing to launch an AR game, ‘War Tribe of Binyamin’, sure to enrich the gaming landscape.

Colorful representation of a futuristic cityscape with visionary tech-leaders shaping AR innovations

Pros of Gravity Jack

  • One of the oldest and most established AR tech companies
  • Impressive clientele including NASA, Ford, and Dell
  • Multiple patents in AR and computer vision
  • Notable contributions to rich-grossing platforms
  • Definite plan for shareholder returns

Cons of Gravity Jack

  • Encountered significant tech hurdles in the initial stages
  • High minimum investment of $348.88 required
  • Absence of a retail product may be a factor for some users

What Is Zappar and Who’s It For?

Zappar, an XR platform and creative studio, offers a holistic camera strategy through its extensive XR solutions designed for content creation, management, and publishing. With over 12 years of experience in AR, Zappar emerges as a leader in the AR space, ensuring high engagement, connecting memorability and loyalty, and catalyzing conversion rates.

Whether it’s retail, marketing, or tours, Zappar serves various domains, offering its toolset ‘ZapWorks’ for efficient AR experiences. The platform is specifically crafted for those seeking an uncomplicated, productive AR experience, from beginners to expert coders.

Colorful workshop image showcasing vibrant, dynamic teams creating AR experiences

Pros of Zappar

  • Over 12 years of experience in AR
  • Accessible to blind and partially sighted individuals
  • Comprehensive AR toolset with ZapWorks
  • Offers end-to-end camera strategy
  • Enhanced engagement and conversion rates

Cons of Zappar

  • AR experiences primarily hosted via Zappar App
  • Dependency on users to incorporate AR in their existing apps
  • Requires existing creative content or strategy to utilize toolset

Gravity Jack vs Zappar: Which Reigns Supreme?

When it comes to AR technology, Gravity Jack and Zappar present two distinct paradigms. Here’s our consensus based upon distinctive audience segments.

For Enthusiast Developers

Zappar’s ZapWorks Studio shines for its user-friendly interface. With an array of features, regardless of coding proficiency, it is an excellent choice for developers starting their journey in AR or advanced coders looking for efficiency.

Enthusiastic computer programmer immersed in AR coding using Zappar's tools

Hardcore Coders

Gravity Jack’s approach leans heavily on a technical forte. Their well-rooted endeavour in AR, sophisticated object detection, and a penchant for integrating AI make it appealing for coders keen on pushing the boundaries.

Determined programmer analysing complex code projected from AI integrated AR in Gravity Jack

Big-Brand Marketeers

Zappar exudes charm in packaging, retail, and marketing arenas. Offering an end-to-end camera strategy with increased engagement and productivity, it’s no wonder big brands align with Zappar.

Marketing professional hurdles digital divide using AR tools of Zappar for big brand promotion

Future-focused Investors

Bridging the digital-physical gap, Gravity Jack offers an exciting opportunity for investors eyeing advancements in AR/AI and wishing to secure profitable dividends from game revenues.

Investor analysing the prospects of the AR industry and considering Gravity Jack's potential

Our definitive verdict: For those venturing into AR or seeking a comprehensive package, Zappar shines through. However, for technical boundary-pushers or visionary investors, Gravity Jack proves its mettle in pursuing advancement and returns.

Logan Bellbrook

Content writer @ Aircada with a knack for nature & AR/VR/XR. Blogging the intersection of tech & terrain.