For those requiring SEO control, design freedom, and robust e-commerce options, Webflow stands out. It’s a top choice for web designers, agencies, and creators due to enhanced customization. However, Squarespace is ideal for visually-driven sites needing simplicity and ready-made, beautiful templates with solid e-commerce capabilities.
Key Differences Between Webflow and Squarespace
Webflow offers total design control with live prototyping; Squarespace focuses on delivering visually appealing websites with expertly curated templates.
Webflow’s comprehensive e-commerce platform is customizable down to the cart and checkout experiences. Squarespace provides a basic but efficient e-commerce platform.
The transactional process in Webflow is handled via Stripe, PayPal, Apple Pay, Google Pay. Squarespace also integrates multiple payment gateways but offers offline selling via Square integration.
Webflow opens up SEO control, automatic meta title, and description. Squarespace’s SEO aspects are built-in and less flexible.
Comparison
Webflow
Squarespace
Platform Descripton
Ecommerce platform for custom website creation without coding
Website builder platform with focus on aesthetically appealing templates
Product Types Supported
Physical, digital goods and services
Physical, digital goods and services
Customizable Experiences & Design Control
Yes, with customizable product fields, cart, and checkout experiences
Yes, with Squarespace Blueprint for customizing template designs
Analytics & SEO
Built-in Google Analytics integration. SEO control supports automatic meta title, description generation
Powerful analytics tools for visitor/sales tracking. SEO optimized
Customer Engagement
Blogging feature for customer conversion and SEO
Blogging platform for driving customer engagement. Email campaigns, Social Media marketing
Inventory Management
Sync integrations, order management dashboard
Centralized content manager with no transaction limit
Transaction Management
Automatic tax calculation, sales tax, VAT. Quick order refund
Automatic transactional emails, tax rules setup based on regions
Customer Support & Learning
Webflow University for video tutorial classes. Client-friendly dashboard
Email, Twitter, Live chat. Squarespace Blueprint for template customizations. Marketplace for hiring experts
Email Marketing
Integration with Mailchimp
Integration with Mailchimp
What Is Webflow and Who’s It For?
Webflow is a dynamic eCommerce platform that allows you to create websites without a line of code. It gives complete control over customized design for presenting physical items, digital goods, and services. Thanks to features like customizable product fields, cart, and checkout experiences, Webflow offers complete design control, painting a digital canvas for your brand representation. Loved by designer aficionados like Maximilian Müsgens and Charli Marie, Webflow eCommerce is a haven for web designers, web agencies, and content creators.
Pros of Webflow
Enhanced design capabilities
Integration methods with native interfaces or third-party apps
Automated shipping processes, accounting, and notifications
Built-in Google Analytics for data insights
Complete customization with no coding
Cons of Webflow
Prices could be high for small businesses, starting at $29/mo
Transactional fees through Stripe
Limited offline selling option through POS integration
What Is Squarespace and Who’s It For?
Squarespace is a website building platform renowned for deliverance of visually appealing websites. A platform tailored for artists, it brings aesthetics and functionality together in website and online store creation. It’s resources range from expertly curated website templates to powerful ecommerce tools. Whether it’s physical items, digital goods, or services, Squarespace seeks to help creators and businesses elegantly share their narrative with the online world.
May lack the customization flexibility compared to Webflow
Additional features like carrier calculated shipping, abandoned cart recovery in the higher-priced plan
Dependent on third-party carriers for shipping connectivity
The Final Word on Webflow vs Squarespace
When venturing into the digital sphere, the right tools make a world of difference. With detailed considerations, we arrive at a verdict of Webflow vs Squarespace.
Web Designers and Agencies
Webflow’s rich feature set, advanced design capabilities, and customization stands out for this audience. The tools offer less restriction and more control. Moreover, customizable product fields, cart and checkouts enhance user experience.Webflow is the go-to choice for these professionals.
Bloggers and Content Creators
Squarespace’s strong array of templates and easy-to-host blogging platform provide bloggers an edge. With the added advantage of SEO and Mailchimp integration, crafting and managing blogs is much simplifed. Squarespace takes the cake for Bloggers and Content creators.
E-commerce businesses
Webflow’s expansive e-commerce functionalities including inventory sync integrations, automated shipping processes, and real-time tax calculations provide a comprehensive solution for online businesses. With options for offline sales and POS integration, it offers a robust platform for e-commerce. Webflow is a clear winner for e-commerce businesses.
In the arena of ‘Webflow vs Squarespace’, if you seek advanced design capabilities, customization without constraints, and robust e-commerce functionalities, Webflow emerges victorious. Squarespace shines with its user-friendly templates and blogging platform but falls short on advanced features. Considering the core tools you require, decide the champion for your needs.
Hannah Stewart
Content writer @ Aircada, tech enthusiast, metaverse explorer, and coffee addict. Weaving stories in digital realms.
