In the AR landscape, both Gravity Jack and Blippar stand tall. Opt for Gravity Jack if you require a seasoned, US-based AR entity with game integration and agency service model. If it’s AR content creation, partnerships, and no-code AR tools you seek, the UK’s Blippar is your choice.
Key Differences Between Gravity Jack and Blippar
- Gravity Jack, founded in 2009, is a US-based firm specializing in AR gaming and agency services while UK’s Blippar, founded in 2011, focuses on AR content creation and publishing.
- Gravity Jack pioneered object detection using machine learning. Blippar prioritized transition to a SaaS platform for AR creation, and introduced a free-to-use AR creation tool, Blippbuilder.
- Gravity Jack has served 300+ clients across industries, including global tech giants. Blippar’s strong partnership portfolio includes renowned brands like Porsche and L’Oréal.
- Gravity Jack envisages connecting users globally through gameplay and providing shareholders dividends from in-game revenues. Blippar aims to enhance AR content and prioritizes shift from innovation budgets to marketing budgets.
| Comparison | Gravity Jack | Blippar |
|---|---|---|
| Founded | 2009 | 2011 |
| Location | US | UK |
| Products/services | AR technology, agency services, game development | AR content creation, design studio, SaaS platform for AR creation |
| Clients/Partners | Mitsubishi, Toyota, NASA, Intel, Ford, Dell, Samsung, Lockheed Martin, Department of Defense | GSK, Porsche, Jaguar Land Rover, PepsiCo, Cadbury, L’Oréal, Procter & Gamble |
| Future endeavours | AR game integrated with AI, development of natural language processing engine | Advanced AR content and experiences, more complex projects |
| Investors | Received investment globally but returned due to timing | Bought out of administration by Nick Candy’s investment firm in 2019 |
What Is Gravity Jack and Who’s It For?
Gravity Jack, established in 2009, is a pioneering AR tech company in the US. With over 300 clients across sectors, it has emerged as a prominent player in augmented and virtual reality. The company’s prominent clientele includes government entities, automotive manufacturers, and gaming companies. It’s for businesses desiring to leverage cutting-edge tech and AR, particularly in gaming, automotive, and defense industries.
Pros of Gravity Jack
- Years of AR technology expertise
- Wide array of prestigious clients
- Innovative AR and AI integrated solutions
- Future-forward vision with the aim of connecting users globally
Cons of Gravity Jack
- Faced early tech hurdles due to lack of AR glasses and smartphones
- Dependency on constant tech evolution
- Market competition with new AR companies
What Is Blippar and Who’s It For?
Distinguished as UK’s first tech unicorn, Blippar is an augmented reality content creation and publishing powerhouse. Since 2011, it has revolutionized AR tech for advertisers, introducing facial recognition API for businesses and AR car recognition. From GSK to PepsiCo, an impressive clientele makes it an ideal choice for marketers, publishers, and businesses aiming to harness AR for improved customer experiences.
Pros of Blippar
- Pioneer in AR content creation and publishing
- Strong partnerships with renowned brands
- Innovative AR solutions for enhancing business operations
- Comprehensive pivot to a SaaS platform for AR creation
Cons of Blippar
- Faced financial troubles, leading to insolvency in 2018
- Dependent on advancement and acceptance of AR technology
- Competition from current and emerging AR companies
Gravity Jack VS Blippar: The Decisive Verdict
After extensive observation of Gravity Jack and Blippar, we isolate distinct groups that would benefit from each. Here’s your true north guide.
Entrepreneurs and Startups
If you are an entrepreneur or a startup, we advise Blippar. It offers a cost-effective, no-code AR creation tool, Blippbuilder, while still maintaining high-end clientele. This empowers you to create cheap, sophisticated AR content.
Seasoned Developers
For the seasoned developers, the smart choice is Gravity Jack. They offer cutting-edge tech and seven AR patents. This could raise your coding prowess to new heights.
AR/VR Game Creators
The gaming world favors none other than Gravity Jack. Their successes like the ‘Skydive 360’ and ‘War Tribe of Binyamin’ proves their adeptness at creating immersive gaming experiences.
Industry Giants
For industry giants stretching across sectors, Gravity Jack is your winning choice. With top-notch connection opportunities and remarkable clients secured, they’re poised to provide you industry-leading AR solutions.
Advertising and Marketing Agencies
For creating engaging marketing and AR advertising campaigns, we champion Blippar. Their successful partnerships with giants like Procter & Gamble and PepsiCo give you a competitive edge in marketing.
In the Gravity Jack vs Blippar arguement, Gravity Jack thrives with their technical proficiency and industry connections, best suited to seasoned developers and industry giants. Yet, if simplicity and marketing edge is what you’re seeking, Blippar has no rivals.
