Key Differences Between Worldcast and Blippar
- Worldcast prioritizes ease of access, enabling creators across sectors to develop immersive/interactive experiences without requiring coding skills.
- Blippar, once UK’s first tech unicorn, focuses on building strategic partnerships and creating AR content for enterprises.
- While Worldcast offers a spatial editor feature and integration with platforms like Sketchfab and Canva, Blippar has evolved into a SaaS platform with its free-to-use Blippbuilder.
- Blippar ventured into facial recognition and location-based AR Tech, but faced financial trouble and a restructuring. Worldcast maintains a straightforward business model, charging $10/cast/month.
For professionals looking for an easy and affordable AR platform, Worldcast stands out with its no-coding, varied integration, and geospatial features. On the other hand, enterprises that require complex AR projects and value strategic partnerships may gravitate towards Blippar.
| Comparison | WorldCAST AR | Blippar |
|---|---|---|
| Type of Service | AR web platform | AR content creation and publishing |
| Features | Spatial editor, Immersive/interactive experience creation, No coding required | Augmented reality, Content creation, Design studio |
| Partnerships | Sketchfab, Canva | GSK, Porsche, Jaguar Land Rover, PepsiCo, Cadbury, L’Oréal, Procter & Gamble |
| Application sectors | Education, Non-profit organizations, Tourism, Retail, Real estate | Advertising, Tech, Automotive, Retail, Cosmetics |
| Editing options | Change/Modify messaging | No specific detail provided |
| File Support | Images (.PNG, .JPG), Audio/Video (.MP3, .MP4), 3D models (.GLTF/GLB) | No specific detail provided |
| Platform Accessibility | Browser-based, Supports iOS and Android platforms, Available via link/QR code | No specific detail provided |
| Launch year | No specific detail provided | 2011 |
What Is WorldCAST and Who’s It For?
WorldCAST is a potent AR web platform that effortlessly transforms your array of experiences into interactive and immersive spectacles. The portal eliminates the complexities of coding, allowing creators, artists and businesses from sectors such as education, non-profit organizations, retail, tourism and real estate to create AR content with simplicity and precision.
With its versatile content placement strategies, WorldCAST seamlessly imports 3D models, animations and 2D images to manifest diverse experiences that enhance online retail, cinematic pre-visual/storyboarding, education, brand awareness, and training functionalities.
Pros of WorldCAST
- No Coding Required
- Spatial editor feature for accurate positioning
- Sketchfab integration for 3D model availability
- Supports iOS and Android Platforms for broad accessibility
- Offers Audience analytics for data-driven insights
Cons of WorldCAST
- Lack of software/app download may limit offline access
- Fee of $10/cast/month for business use imposed
- Fbx/OBJ/DAE support not currently present but soon to be introduced
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What Is Blippar and Who’s It For?
Blippar stands tall as the UK’s first tech unicorn, specializing in AR content creation and publishing. Yielding significant partnerships with renowned businesses, including GSK, Porsche, Jaguar Land Rover, and PepsiCo, Blippar creates historical vertices in AR technologies, such as devising the world’s first AR product launch with OnePlus Nord.
CEO, Faisal Galaria, has led Blippar in developing groundbreaking innovations such as the launch of the visual search engine using AR in 2016, AR car recognition, and location-based AR technology. Founded in 2011, Blippar has dramatically ascended from its initial smartphone-based AR tech developed for advertisers to a revolutionary conglomerate in AR domain.
Pros of Blippar
- Groundbreaking augmented reality innovations in multiple sectors
- Partnerships with premier companies for diversified collaboration
- Shift towards SaaS model for AR creation post-2019 reconstruction
- No-code AR creation tool Blippbuilder available for free
- Recognized by global platforms such as CNBC, Bloomberg, and Fast Company for its disruptive AR innovations
Cons of Blippar
- Hit financial troubles, filed insolvency proceedings in 2018
- Shift in focus from AR experiences creation to AR creation platform may deter creatives seeking ready-to-launch experiences
- Future profitability largely based on shifting from innovation budgets into primary marketing budgets
Worldcast or Blippar: Your AR Strategy Decided
As heavyweights in the world of AR, Worldcast and Blippar serve distinct needs. Let’s dissect who should pick what.
Developers & Game Makers
Worldcast, with its code-free platform, is perfectly geared for beginners or those seeking agility over complexity. The integration with Sketchfab and Canva provides a plethora of 3D models and templates, while Geocast and easy integration of audio and video sources add versatility for game developers.
AR/VR Creators
AR/VR creators targeting complex and purposeful projects should lean towards Blippar. It allows the creation of more advanced AR experiences with its unique technologies such as facial recognition and location-based AR. It’s not just about fun here, it’s about functional and innovative AR creation.
Entrepreneurs in Retail, Real Estate or Tourism
For entrepreneurs, Worldcast is the go-to. No contracts, GeoCAST features for location-based experiences, applicable in retail, real estate and tourism, and pricing at just $10/cast/month for businesses makes it a cost-effective and business-ready solution.
For those seeking simplified yet compelling AR experience creation, Worldcast reigns supreme. However, if the aim is complex, innovative, and purposeful AR, Blippar has the edge. Ultimately, your goal dictates your tool.
